Another tanis/design project awarded this year for the 2015 American Graphic Design Awards was our work for The Salon: Art + Design, a six day fair mixing art, design and decorative art objects from 53 dealers from 7 countries at the Park Avenue Armory in New York City.

Our challenge was to create a brand for this new addition to the New York collection of art fairs. The brand was applied to various components including catalogs, invitations, VIP cards, guidebooks, interior and exterior signage, print and web advertising. The Salon was a resounding success which the New York Times called, “a museum in the making at the Park Avenue Armory.”