Brand identity, e-commerce website, look-books, labels and packaging for a line of plus-size women’s clothing

Fashion designer and cushie b founder Valerie Thompson saw the need for herself and other full-figured women to have an expanded range of fashion options. So Thompson created her company offering a full line of plus-size clothes that are stylish, timeless and beautiful. She came to us to help her launch and maintain her business.
We captured the label’s contemporary attitude, its luxurious textures, fabrics and 
perfect balance of sophistication and playfulness.